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Place brand management for countries, cities, and regions

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Publication Details

On this page you can find full references for the online versions of Keith Dinnie’s papers that are posted on the Online Papers page.

Dinnie, K. (2008), “Japan’s Nation Branding: Recent Evolution and Potential Future Paths”, Journal of Current Japanese Affairs, Vol 16, No 3, pp 52-65.
»Available online

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Dinnie, K. and Fola, M. (2009), “Branding Cyprus — A Stakeholder Identification Perspective”, 7th International Conference on Marketing, Athens Institute for Education and Research (ATINER), Athens, Greece, July 6-9.
»Available online

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Dinnie, K., Melewar, T.C., Seidenfuss, K.-U., and Musa, G. (2009), “Member State Perspectives on the ASEAN Region Brand”, 3rd International Conference on Destination Branding and Marketing, Institute for Tourism Studies, Macau, 2-4 December, pp 151-158.
»Available online

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Dinnie, K. (2004), “Country-of-Origin 1965-2004: A Literature Review”, Journal of Customer Behaviour, Vol 3, No 2, pp 165-213.
»Available online

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Dinnie, K. (2004), “Place Branding: Overview of an Emerging Literature”, Place Branding, Vol 1, No 1, pp 106-110.
»Available online

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Fujita, M. and Dinnie, K. (2010), “The Nation Branding of the Czech Republic, Slovak Republic, Poland, and Hungary — Contrasting Approaches and Strategies”, 2nd International Conference on Brand Management, IMT Ghaziabad, India, January 8-9.
»Available online

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Dinnie, K. (2008), “Nation Branding and Russia: Prospects and Pitfalls”, Forum Comment, Russian Journal of Communication, Vol 1, No 2, pp 199-201.
»Available online

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Dinnie, K. (2009), “Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy”, Korea Economic Institute Academic Paper Series, December, Vol 4, No 9, pp 1-7.
»Available online

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Dinnie, K. (2009), “Leveraging Nation Brand Equity — Potential Strategies for Trinidad and Tobago”, Contact, Magazine of Trinidad & Tobago Chamber of Industry and Commerce, Vol 9, No 4, pp 12-14.
»Available online

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Dinnie, K. (2009), Nation Branding Interview — Brief for Poland, No 114/3, 25.03.2009-24.04.2009, Marketing Debate Section, pp 4-5.
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