Brand Horizons was founded by scholar, author and adviser Dr Keith Dinnie as a platform for his work in place brand management with countries, cities and regions. Keith Dinnie is a leading authority on place branding at country, city, and region levels. He is the author of Nation Branding: Concepts, Issues, Practice (Routledge, 2007), the world’s first textbook on nation branding. He is the editor of City Branding: Theory and Cases (Palgrave Macmillan, 2010). The eagerly awaited second edition of Nation Branding: Concepts, Issues, Practice has … Read More
