Welcome to the Brand Horizons Nation Branding Blog. This blog will give an informal view on various topics related to nation branding. My intention is for this blog to position itself somewhere between the two opposite ends of the blogging spectrum, between ‘what I did today’ banality at one end of the spectrum and long-winded, pompous declamation at the other. So this blog will be a mix of things I have done or been involved with, as well as my humble observations on various matters related in one way or another with nation branding.
I was contacted a couple of days ago by Roland Kelts, a columnist in Japan’s Daily Yomiuri newspaper, who asked my opinion on whether the Toyota product recall has damaged Japan’s nation brand. You can read my comments on that question in the 19 February 2010 edition of the paper, or view Roland’s article online by clicking this link: http://www.yomiuri.co.jp/dy/features/arts/20100219TDY11003.htm
Keith Dinnie
www.brandhorizons.com
Blog Feed