At the invitation of the Korea Economic Institute, in mid-December last year I gave a presentation at their Washington DC office on the subject of repositioning Korea to a global audience. The timing of the event was very fortunate, given that a huge snowstorm hit DC just a few days later and paralysed transport systems for a short while. Attendees at the talk included people from the Department of State, Heritage Foundation, Korea Foundation, East-West Center Washington, Federal Reserve Board, and the National Unification Advisory Council of Korea, George Washington University, World Bank, US-ASEAN Business Council, Brookings Institution, Foreign Service Institute, Radio Free Asia, and the Embassy of the Republic of Korea.
The good thing about such a diverse audience is that you can never predict exactly what is going to get thrown at you in the post-talk Q&A, which makes it a stimulating experience. Nicole Feinemann and her team at KEI did a great job in organizing the event and ensuring that it was well publicised and ran smoothly on the day. The full paper on which my presentation was based can be viewed by following this link: http://www.brandhorizons.com/papers.html#korea
Keith Dinnie
www.brandhorizons.com
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