Two reviews of my book ‘Nation Branding - Concepts, Issues, Practice’ appear in the Journal of Marketing, May 2009, Volume 73, Number 3. One review is written by Marc Fetscherin and the other review is by Alan T. Wood.

Fetscherin states that “Keith Dinnie’s book is both timely and relevant… With plenty of information on the context and nature of nation branding, his book makes a valuable contribution to the emerging literature on nation branding”, whilst Wood in his review comments that “This book by Keith Dinnie is an excellent introduction to the wide contours of this subject… Dinnie sets ambitious goals for himself at the beginning but makes good on his promise. There are two specific strengths to this book: its global coverage and its interdisciplinary approach… Can present-day marketing experts contribute to this enterprise of both nation branding and Earth-branding? Keith Dinnie’s fine book, with its cosmopolitan outlook, is a great beginning.”

Both reviewers also make constructive suggestions regarding possible additions and modifications to the book. I am grateful to both reviewers for their thoughtful and thorough reviews. You can read the complete reviews by following this link:

http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing/JournalofMarketingBookReviews.aspx

This entry was posted on Sunday, July 26th, 2009 at 11:36 am and is filed under Nation Branding Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.