An interview with me about Korea’s nation branding appears in the Friday 8 May edition of The Korea Herald. You can read it in full by following this link:

http://www.koreaherald.co.kr/NEWKHSITE/data/html_dir/2009/05/08/200905080014.asp

Overall, the article is a very accurate account of what I said to the reporter during the interview. However, for the record, I would like to point out that the following sentence is not an accurate description of what I said: “Dinnie believes the lack of interest in nation branding by the preceding administrations were the key cause of Korea’s dismal visibility on the global stage”. That sentence is inaccurate in two ways. First, I did not and do not blame the preceding administrations for a lack of interest in nation branding. Second, I do not believe that Korea’s visibility on the global stage is ‘dismal’. Korea’s visibility on the global stage could certainly be better than it is, but it would be a gross exaggeration to label it ‘dismal’.

Apart from that, the article is well written and the reporter was an interesting person to talk to. And the photo is not as horrendous as I thought it might be.

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