At the invitation of the Korea Foundation I visited Seoul to give a talk April 29th at Underwood International College, Yonsei University. The event was to mark the publication of the Korean translation of my book, ‘Nation Branding - Concepts, Issues, Practice’.

The level of interest in nation branding within Korea is extremely high. The Korean media carries frequent articles on nation branding and there is ongoing debate about the country’s nation branding strategy amongst political, academic, and business figures. During my stay in Seoul I visited the offices of the newly established Korean Presidential Council on Nation Branding, where I made a brief presentation to members of the Presidential Council followed by an interesting roundtable discussion on the way forward for Korea’s nation branding strategy.

The very existence of the Presidential Council on Nation Branding is a tangible sign of the commitment of Korea to enhance its nation brand. It will be intriguing to see how Korea’s strategy for promoting its nation brand evolves over the coming years.

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