On June 17 I was one of the invited speakers at a seminar on place branding that took place in the wonderful city of Lisbon. My presentation focused on how Spain has developed its nation branding through highlighting the successful performance of many Spanish export brands. The seminar was organised by Lisbon-based company Brandia Central, who did a great job in organising the seminar and attracting an enthusiastic audience keen to hear about the many different aspects of branding places.

It was a great pleasure for me not only to visit Lisbon again after an absence of 16 years, but also to meet and get to know the other invited speakers - David Gertner (Pace University,  Lubin School of Business); Joao Freire (Brandia Central); Bill Baker (Total Destination Management); Peggy Bendel (Development Counsellors International); and Miguel Otero (Leading Brands of Spain Forum). Each speaker had a different take on place branding and that made for a good, though-provoking set of presentations.

The seminar presentations have now been added to Brandia Central’s website, which you can find at http://brandiacentral.com/placebranding

This entry was posted on Tuesday, July 8th, 2008 at 2:00 pm and is filed under Nation Branding Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.