Russian Journal of Communication Forum on ‘Nation Branding and Russia: Prospects and Pitfalls’
At the invitation of Editor Igor E. Klyukanov, I contributed a Comment to the recently founded Russian Journal of Communication’s Spring 2008 Forum on ‘Nation Branding and Russia: Prospects and Pitfalls’. The Spring 2008 edition of the journal should be published in June. I was sent the proofs to check for accuracy, and it is very interesting to read the different perspectives that the other contributers bring to the debate on Russia’s nation branding. One of the other contributors is Simon Anholt, who will be familiar to anyone with an interest in nation branding.
Other contributors come from backgrounds in Communication Studies and Theatre Arts; International Studies; Humanities; Russian Studies; Public Relations; and Economics. What struck me most forcefully was the completely different style of language that each contributor uses to express his or her perspective. All the contributions are in English but the linguistic styles employed by each contributor are enormously and vividly varied. Congratulations to the Editor for assembling such an eclectic array of contributors.