Brand Horizons was founded by scholar, author and adviser Dr Keith Dinnie as a platform for his work in place brand management with countries, cities and regions.
Keith Dinnie is a leading authority on place branding at country, city, and region levels. He is the author of Nation Branding: Concepts, Issues, Practice (Routledge, 2007), the world’s first textbook on nation branding. He is the editor of City Branding: Theory and Cases (Palgrave Macmillan, 2010). The eagerly awaited second edition of Nation Branding: Concepts, Issues, Practice has now been published by Routledge.
To enquire about Dr Keith Dinnie’s availability for keynote speeches, panel appearances, and consultancy, please contact Brand Horizons.
Below are some of the keynote speeches, panel appearances and chaired sessions delivered by Dr Keith Dinnie in recent years.
Tokyo, Japan: March 13 2019
‘National branding and its necessity’
Keynote speech at the International Symposium on Current Worldwide Trends in National Branding and its Necessity for Japan. Hosted by the Japan Transport and Tourism Research Institute (JTTRI). Supported by The Nippon Foundation.
Beijing, China: November 10 2018
‘The role of culture and national identity in nation branding’
Keynote speech at the 2018 Tsinghua National Image Forum. Hosted by Tsinghua University.
Beijing, China: July 12-13 2018
‘The ICON model of place branding: Implications for cities, regions and countries’
Keynote speech at the 2018 Place Branding International Forum. Hosted by Communication University of China.
Edinburgh, United Kingdom: March 15 2018
Keynote speech at ‘The Future of Destinations’, Scottish Tourism Alliance Conference 2018.
Glasgow, United Kingdom: January 19 2018
Keynote speech ‘Destination branding and promotion: Learning from best practice, trends and what characterises success’.
Destination Leaders Programme, funded by Scottish Enterprise and delivered by Edinburgh Napier University.
London, United Kingdom: March 23 2017
Keynote speech and panel member at the Defra Nation Branding Symposium: The Role of Nation Branding in Improving International Food and Drink Competitiveness. Hosted by the UK Government’s Department for Environment, Food & Rural Affairs.
Embassy of the Republic of Poland, London, United Kingdom: November 23, 2016
Discussant at the book launch for Nation Branding, Public Relations and Soft Power: Corporatising Poland by Pawel Surowiec.
London, United Kingdom: November 9-10, 2016
Delivered the ‘Place Leaders Think Tank’ (Wed 9 Nov) sponsored by The New York Times and chaired first part of morning session of conference (Thurs 9 Nov), City Nation Place 2016 Conference.
Aosta Valley, Italy: September 3-4, 2015
‘The characteristics of good place branding’
5th International Colloquium on Place Brand Management. Hosted by Università della Valle d’Aosta.
Sochi, Russia: September 19, 2014
‘Region branding – Some issues and implications for Russian regions’
Expert Panel: Economic Master Plan for Far East Development, Infrastructure and Investment Projects, Sochi Investment Forum.
Aosta Valley, Italy: September 5-6, 2013
‘Future challenges for place brand management’
4th International Colloquium on Place Brand Management: Strategic Marketing of Cities, Regions and Nations. Hosted by Università della Valle d’Aosta.
Moscow, Russia: February 28, 2013
‘Challenges and opportunities for Russian city brands’
Opora Russia Business Success Conference.
Seoul, Korea: May 3-4, 2012
‘Nation branding and social media – Key trends and challenges’
Symposium on Korea National Brand: E-Government. Hosted by the Presidential Council on Nation Branding, at the Foreign Press Center, Seoul.
‘Managing the nation brand image and positioning’
Nation brand management and its application in the global market, Social Science Korea Networking Seminar. Hosted by Hankuk University of Foreign Studies.
Middelburg, The Netherlands: May 11, 2012
‘Region Branding – A European Perspective’
NECSTouR 2012 Regional Conference. Organised by the Network of European Regions for a Sustainable and Competitive Tourism. Hosted at Waterschap Scheldestromen, Middelburg, Zeeland.
‘s-Hertogenbosch, The Netherlands: April 12, 2012
‘Internationalisation and the Noord-Brabant region brand’
Congress on International Branding. Hosted at the Provinciehuis by Provincie Noord-Brabant.
Utrecht, The Netherlands: January 21, 2012
‘The politics of branding cities and nations’
International Conference on Place Branding. Hosted by the Association for Place Branding and Public Diplomacy.
Los Angeles, United States: March 4, 2011
‘Can you have city diplomacy without diplomats? A challenge and opportunity for city branding’
Conference on Public Diplomacy, Place Brands and Soft Power. Hosted by the Association of Public Diplomacy Scholars (APDS) at the Annenberg School of Communication and Journalism, University of Southern California (USC).
Berlin, Germany: March 12, 2011
‘Nation branding, cultural diplomacy, and economic objectives: Recent practice in South Korea, Japan, China and France’
International Conference on the Future of Nation Branding, Tourism and International Investment in a Globalized World, The Berlin International Economics Congress. Hosted by the Institute for Cultural Diplomacy (ICD).
Seoul, Korea: December 15, 2010
‘Nation Branding and Diaspora Strategy’
Hosted by the Korean Presidential Council on Nation Branding.
Tokyo, Japan: January 19, 2010
‘The rise of nation branding in Asia’
Promoting Research & Debate on Asia, Institute of Contemporary Asian Studies (ICAS).
Washington D.C., United States: December 15, 2009
‘Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy’
Hosted by the Korea Economic Institute, Washington D.C. Office.
Jeju Island, Korea: August 13, 2009
‘Theories and practice of nation branding: Lessons for Korea’s Economy’
2nd Korea Foundation International Conference on Nation Branding.
Seoul, Korea: April 29, 2009
‘Korea’s National Strategy for Promoting its Nation Brand: Comparative and Theoretical Perspective’
13th Korea Foundation Forum, Underwood International College, Yonsei University.
Athens, Greece: February 4-5, 2009
‘Nation branding and country image: Opportunities and limitations of a media-centric approach’
Images of Nations: Strategic Communication, Soft Power and the Media, International Conference, hosted by the Greek Ministry of Foreign Affairs.
Seoul, Korea: November 27-28, 2008
‘Nation branding: Theory and Practice’
Korea Foundation Conference on Nation Branding.
Tokyo, Japan: July 22, 2008
‘Japanese and Chinese nation branding: Key issues and contrasting strategies’
Global Communications Platform, Japanese Institute of Global Communications.
Lisbon, Portugal: June 17, 2008
‘Brand Spain and its Relevance for the Promotion of Spanish Exports’
International Seminar on Place Branding: Turning Places into Magnetic Brands and Profitable Business, Hotel Tiara Park Atlantic.
Athens, Greece: May 26-27, 2005
‘The Evolution of Marketing Theory and Practice: Some Perspectives on Brand-Building in South East Europe’
2nd Marketing Forum of South Eastern Europe, Divani Apollon Palace.