Welcome to Brand Horizons

        

Brand Horizons is a consultancy founded by Dr Keith Dinnie MA, MSc, PhD. Dr Keith Dinnie is author of the world's first academic textbook on nation branding, Nation Branding — Concepts, Issues, Practice (Butterworth Heinemann, 2008). Dr Keith Dinnie is also editor of the book City Branding — Theory and Cases (Palgrave Macmillan, 2010).

Recent Keynote Speeches by Dr Keith Dinnie

12 March 2011: Berlin, Germany
"Nation branding, cultural diplomacy, and economic objectives: Recent practice in South Korea, Japan, China and France"

at An International Conference on the Future of Nation Branding, Tourism and International Investment in a Globalized World, The Berlin International Economics Congress. Hosted by the Institute for Cultural Diplomacy (ICD).

4 March 2011: Los Angeles, United States
"Can you have city diplomacy without diplomats? A challenge and opportunity for city branding"

at Conference on Public Diplomacy, Place Brands and Soft Power. Hosted by the Association of Public Diplomacy Scholars (APDS) at the Annenberg School of Communication and Journalism, University of Southern California (USC), Los Angeles, California.

15 December 2010: Seoul, Korea
"Nation Branding and Diaspora Strategy"

Hosted by the Korean Presidential Council on Nation Branding.

19 January 2010: Tokyo, Japan
"The rise of nation branding in Asia"

Promoting Research & Debate on Asia, Institute of Contemporary Asian Studies (ICAS).

4-5 February 2009: Athens, Greece
"Nation branding and country image: Opportunities and limitations of a media-centric approach"

Images of Nations: Strategic Communication, Soft Power and the Media, International Conference, hosted by the Greek Ministry of Foreign Affairs.

Dr Keith Dinnie's Books